About This Architecture

Enterprise banking data architecture integrating lead management, referral sources, and customer data across Salesforce, MuleSoft, and event streaming platforms. Source systems feed through an integration layer using MuleSoft ESB, API Gateway, and event streaming to populate a centralized prospect store with duplicate detection and prospect scoring. Master Data Management creates a golden customer record with household and party management, enabling unified customer identity resolution across wealth and commercial banking. Data stewardship and governance ensure data quality while Salesforce FSC and Sales Cloud deliver real-time insights to advisors and relationship managers. Fork this diagram to customize data flows, add cloud-specific connectors, or extend MDM logic for your institution's prospect lifecycle.

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How do banks integrate lead management, referral sources, and customer data across Salesforce and MuleSoft into a unified prospect store?

This diagram shows a multi-cloud banking data pipeline where source systems, marketing automation, and referral channels feed through MuleSoft ESB and event streaming into a centralized prospect store with duplicate detection and scoring. Master Data Management creates a golden customer record with household and party management, enabling Salesforce FSC and Sales Cloud to deliver unified customer